The Zuhour Group launched two very popular food concepts, close to ten years ago – a decade on, the brands had stagnated slightly and the group wanted to re-ignite marketing. Mezza House needed to relaunched in line with its new interior thanks to an extensive renovation and Zaroob needed love to catch up to competitors in the social space.
Working closely with the team, we identified a new visual identity for social media for both brands. We then created a strategy to amplify content via advertising and to bring in influencers to try out the new menus and concepts.
Zaroob’s orders went up in line with the strategy and Mezza House saw a surge of new followers.