The Theatre by QE2 required online and offline marketing support to get the word out about their shows to theatre lovers in Dubai. Another factor was to highlight their location in the heart of Old Dubai.
We invited media and influencers with their families to view the shows and review them in print and social media. Our team also curated interactive posts on their social media like competitions and Instagram stories to keep the online community engaged and equally entertained. This resulted in free entry for winners with their plus ones to experience Theatre by QE2 for select shows.
The Theatre by QE2 received great community support in the main line media publications and by leading lifestyle and family influencers on social media, which resulted in shows that were fully sold out. Some of their popular shows were Peter Pan, The Greatest Hits Of the Rolling Stones & The Beatles and Other 60s Legends and Nights On Broadway – The Bee Gee’s Story.