Sofitel, AccorHotels’ authentic luxury brand, blends local culture and French art de vivre to create magnificent moments for international travellers seeking a uniquely elegant experience. Sofitel Dubai The Palm is a tropical sanctuary on Palm Jumeriah’s East Crescent, offering a rejuvenating escape from the hustle and bustle of Dubai.
Focusing on key PR activities, Aurora worked to position the hotel as the preferred destination among international and regional travellers, and engage discussions with stakeholders that created relevance and brand equity. Aurora generated insightful and impactful media coverage in both English and Arabic, that drove sales and build brand loyalty. Further to PR Aurora provided support on the award application process, such as application, management and voting. Aurora’s Activations team also worked to develop brand tie-ups, event support and assistance on content creation.