Middlesex University Dubai invited Hemaa Sardesai, a nationally and internationally acclaimed Indian playback singer to be a special judge for the singing competition of the Annual Youth Festival.

In order to secure maximum media exposure for Hemaa, Aurora undertook pre-event interviews and hosted a ‘Morning with Hemaa’ media and influencer event.

Through digital and broadcast platforms, Aurora generated more than $65,000 worth PR Value for the event.

Category: pr