The biggest fitness event to hit the Middle East, Reebok Les Mills Live arrived in Dubai at the World Trade Centre on December 9th 2017. The event featured global superstars and Les Mills program directors Rachael Newsham and Lisa Osborne. Aurora was mandated by Reebok Les Mills Live to provide event and communication support for the Dubai Les Mills Live event. The campaign generated over $600k of coverage and lead to the increase of ticket sales.

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