Les Mills inspires millions of people to get moving every week. Mixing great music and cutting edge science, they help people fall in love with fitness.
The workouts are licensed by 19,500 partners in 100 countries around the world. They support their partners with research, marketing and new workouts every three months.
Focusing on PR and events Aurora worked with Les Mills on various events and projects to create awareness around the brand in the region. Aurora was mandated to ensure maximum exposure and coverage around all key events in the region along with key regional coverage.