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Knwbility

Knwbility

Aurora has established the brand strategy and visual identity for Knwbility, an RCM marketplace providing knowledge that equips skilled Health Information Management personnel, as well as RCM stakeholders.

The challenge for the designers was to create a logo that conveyed the brand to be inspiring and approachable and, of course, relating to healthcare.

We created visual guidelines for the implementation of the brand identity to the different collaterals, that included the primary colour palette of purple, which we expanded to incorporate with the secondary colours.

Category: Creatives

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