Julphar Life is part of Julphar, a large pharma company based in Ras Al Khaima. The group as a whole is moving toward a more active digital presence and social is a main driver of its online expansion. Having so many brands under its portfolio, however, meant that there were several Julphar Life related pages open and little or no strategic direction.
Social Shop by Aurora created a social media strategy to bring content and communities under two key accounts, and then created an advertising and content strategy designed to increase reach and engagement.
Engagement under both brands has increased by approximately 75% with the bulk of expansion being seen on Instagram where community sizes have doubled in the first three months.