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Fujifilm Instax

Fujifilm Instax

Fujifilm Instax Middle East’s Instagram-friendly instant cameras are a must-have for anyone under 40, but especially those 15 and above. Creating reach into the region, however, has been a challenge and Instax wanted to breathe life into their Instagram community by creating a robust paid media program and by enhancing content.

Social Shop by Aurora quickly created an advertising strategy designed to segment content and serve it to relevant audiences across the MENA region, and also created a series of competitions and engaging videos to create higher engagement.

Since taking over the Instagram account in February 2019, Social Shop increased engagement by 3% per post on average and garnered a reach of over 3.6 million, an increase of 900%.

Category: Social Media

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