As part of continuous PR efforts undertaken by Aurora to consistently drive and sustain brand awareness to BurJuman Mall’s activities, the Agency was tasked with content creation, media outreach and on-site support to the mall’s Jungle Journey campaign during the 2018 spring school break.

Aurora supported the mall through media alerts and a show arounds which witnessed more than a dozen of influencers and media attend the event along with their little ones. For this campaign, Aurora generated a PR value of more than $145,000.

Category: pr