AXOR is a luxury sanitation brand from with a deep legacy in Germany. The brand wanted to create relevance in the Middle East and connect with a B2B and B2C audience. Due to strict global guidelines, however, social Media platforms could not be utilised liberally so the Middle East marketing team had to be creative in how they could connect with individuals via social media.
Social Shop by Aurora created a content strategy that struck a balance between Germany content and regionalised content. Reflecting the region back to the consumer was a central focus within all content and the content calendar highlighted key dates such as National Days across the region.
By combining regional relevance and social advertising the Social Shop quickly grew an organic community off design enthusiasts, architects and luxury lovers. Fans were invited to participate online and offline when we extended invites for key fans to attend luxury events in the DIFC area for events surrounding design days, creating vital reach in one of the company’s most important markets.