Aurora has successfully carried out the Abu Dhabi Culinary Season integrated campaign, under the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi), a six-week long event series, celebrating everything food!
The campaign was planned for the last quarter of 2019 with specific goals in mind; support the tourism sector, elevate dining during renowned international events, raise awareness of the culinary delights that Abu Dhabi has to offer and create exciting events and promotions for residents of Abu Dhabi and the wider UAE. Aurora has undertaken all marketing activities, including, Social Media, PR, creative design, media buying, events and activations.
Abu Dhabi Culinary Season was created as an umbrella campaign to host a number of initiatives within it and elevate its place within the world of culinary. By supporting culinary events such as; Taste of Abu Dhabi, World of Food, Mega Mela and SIAL, ADCS created a platform to host all of these initiatives under one campaign. The launch of the ADCS brand brought to live many promotions and offers and a favourite among the cities restaurateurs was the chef’s table initiative.